Can You Survive the New York
City Tourist Trap?
A personal adventure through hidden NYC, a race
against time, and a badge of honor waiting for the bold.
Welcome, adventurer
No judges, just you, your wits, your stamina and your sense of adventure.
Explore
Discover the side of New York City that most visitors never see.
Capture
Snap a selfie at each hidden location to prove you were there. Every photo is a checkpoint in your adventure...
Conquer
Challenge yourself at your own speed—explore and conquer all 10 locations across New York City’s five boroughs..
Ultimate Badge of Honor
Complete the challenge, and you’ll unlock the ultimate
badge of honor to share on social media
Hidden Spots
Discover the secret places that define the Tourist Trap NYC challenge, each one unlocking a piece of the city’s untold story.
Explore the Trails
Take your time moving from spot to spot, noticing the details and uncovering gems that most visitors miss.
Go for the Grand Tour
Push yourself to go beyond the obvious, solving every clue and experiencing the full scope of the Tourist Trap NYC adventure.
Ready To Take the Challenge
Ready to take on the ultimate NYC challenge? Here’s your
roadmap to glory!
Register to get your map & instructions
Participants begin their journey by signing up and receiving a map with everything needed to conquer the challenge.
Start your challenge at Battery Park
The adventure kicks off at Battery Park, the perfect launch point to set your pace and begin your exploration.
Visit all 10 locations
Travel through iconic spots, uncover hidden stories, and check off every destination on your challenge map.
Complete the Challenge
Push through to the finish line, proving your bold spirit by embracing the full experience of the Tourist Trap NYC.
Claim your badge & bragging rights
Celebrate your achievement with a badge of honor—because every Grand Tourist deserves recognition.
Escape the New York City Tourist Trap, Start Here,
Skip the clichés. Unlock secret spots in Manhattan, Brooklyn, Queens, da Bronx, and Staten Island.